In recent times, the definition of celebrity has shifted. Now, it’s not just the actors appearing on Spectrum TV screens that celebrities. The age of social media means everyone has a chance of getting an audience. This is especially true on Instagram. In fact, the platform has given rise to a whole new kind of celebrity: the Instagram influencer.
Celebrities and influencers on Instagram have a massive following, which translates into real income. When you become big on Instagram, you are the hottest asset any brand could want. By doing reviews, collaborations, or sponsored ads, you can build a career out of social media. But to embark on the road to celebrity, you need followers. And how can you do that?
Curate Your Profile
Your Instagram profile is where your audience comes to window shop. If they like what they see, they will enter. Don’t get it? Well, to follow someone on Instagram, you need to go through their profile. While some platforms like Facebook allow you to like a page directly from a post, it works differently on Instagram.
Hence, the odds of your followers have seen your profile are 100%. This means you can’t slack with appearances. Instagram is all about visuals, so you need to maintain your profile’s appearance! Instagram celebrities are often very careful about their feed’s “aesthetic.” Sometimes, they maintain a color theme for their grid.
However, there are many apps you can use to plan out your grid before posting anything. By doing this, you are sure to gain followers. Therefore, take as much care of individual posts as well as your overall profile. If someone is on the fence about following you, they are sure to click on your profile. And if they don’t like what they see, you have lost yourself as a follower.
To make sure you convert all viewers of your profile into followers, you must do a couple of things. First of all, appear authentic. This means you should have a profile name, a professional handle, and a clear, attractive display picture of your face.
As an Instagram influencer, you are your own brand. On Instagram, people prefer following real humans as opposed to brands. Hence, you need to add some personality to your posts. While marketing yourself a certain way, don’t become too fake.
You can ensure this by keeping your commentary honest. Moreover, sharing elements of your personal life, including the downsides, will help you win over a loyal audience. When people find you relatable, they are invested in your life. And then, they press the follow button.
Flaunt Your Expertise
If someone visits your profile to figure out who you are, your bio should give them an answer. Your Instagram bio has limited space, so make sure your message is clear, concise, and possibly creative. To advertise your skills, you can add your area of expertise, some fun facts, or your place of work and education.
As an example, you can see the Instagram profile of Sakshi Agarwal. The famous Indian Instagram influencer and actress Sakshi Agarwal, upload her video and pictures in saree to show her fitness goals and abs.
Moreover, remember to fill in your location. This will let people know if you are in their vicinity. This will help you in partnerships and collaborations. Also, don’t forget to include a link to your portfolio or personal website! Additionally, put up a business email address that brands can contact you through.
Don’t Stop Posting
To build up an organic Twitter following, you need to stay active on the app. This means you must use Instagram regularly. Even if you don’t make a proper post, keep sharing updates on your stories. Moreover, post at least three to five times a week.
The Instagram algorithm is very unkind to those who are inactive. If you stop posting often, even your few posts would not show up on your followers’ feeds. To be a celebrity, you must stay relevant. And you can’t be relevant if you’re invisible. So stay active!
Collaborate and Engage
Instagram now has many new features that can help you keep your audience engaged. For instance, you can post polls or question stickers on your stories. These are fun, easy to use, and good for feedback. Moreover, you should reshare any posts by other Instagram influencers where you are tagged.
Similarly, follow influencers and brands that are relevant to you. If you do, there’s a high chance they will follow back. This will make you part of an influencer community that will always have your back. Also, people tend to follow anyone on Instagram that famous people interact. Use this to your advantage, and flaunt your connections.