What Is CPM and Benefits of Using It?
So, what is CPM? Simply put, it’s the cost per thousand impressions. In short, when you pay for an ad on a specific platform (like Facebook), there are two main …
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Simple Retail Store Online Advertising and Promotion Strategies
Usually, proprietors of mom-and-pop shops don’t have time to focus on advertising because they have their hands full keeping the establishments open. However, sales encourage buyers to visit a store. …
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How to Get More Followers on TikTok
As we know, TikTok – the viral video app, is everywhere! Brands and businesses are jumping on the bandwagon, ready to get their share of popularity and exposure. However, new …
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How Digital Marketing Adds Value to Your Business
With the advent of the internet, all our business activities have rapidly shifted to the digital realm. From manufacturing to supply chain, every area of business has seen rapid growth …
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The 5 Best Marketing Strategies to Reach College Students
College students are a challenging but important target audience for any marketing campaign. With nearly 20 million college students in the United States alone, this is a large pool that …
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Effective Ways to Enhance Your Brand’s Customer Conversions
In this cut-throat business environment, it is hard to monopolize a product. Every product has at least two competitors. The company has to come up with quirky ideas to make …
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Tips on How to Get Your Business Website Noticed
The internet is a vast and complicated place. There are so many websites that it is impossible for anyone to stand out from the crowd. But there are certain things …
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